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14 Day Email Marketing Roadmap: Day 10: Analysing Your Email Marketing Performance
Miss Day 9?: Automating Your Email Marketing
Welcome to Day 10 of our email marketing series!
After discussing the creation of compelling content, segmenting your email list, and automating your email marketing, it’s time to tackle another crucial part of your strategy: analysing your email marketing performance.
Measuring and analysing your email campaigns’ performance is essential for understanding what’s working and what to improve.
It helps you make data-driven decisions and fine-tune your strategy for better results.
Here are the key metrics you should be tracking:
Open Rate:
This is the percentage of subscribers who open your emails. A low open rate could indicate issues with your subject line or timing.
Click-Through Rate (CTR):
This is the percentage of subscribers who click on a link within your email. It can help you gauge the effectiveness of your content and CTAs.
Conversion Rate:
This is the percentage of subscribers who take the desired action after clicking on a link in your email, such as making a purchase.
