Member-only story
14 Day Email Marketing Roadmap: Day 11 Improving Your Email Deliverability
Miss Day 10?: Analysing Your Email Marketing Performance
Welcome to Day 11 of our email marketing series! Today, we’re diving into an essential yet often overlooked aspect of email marketing: deliverability.
Email deliverability refers to the ability of your emails to reach your subscribers’ inboxes without being marked as spam or getting bounced back.
Having a high deliverability rate is crucial because even the best-crafted email is worthless if it doesn’t reach your subscribers’ inboxes.
Here are some ways to improve your email deliverability:
Authenticate Your Emails:
Email authentication protocols like SPF, DKIM, and DMARC can verify that your emails are coming from a trusted source, reducing the likelihood of them being marked as spam.
Maintain a Healthy Email List:
Regularly remove inactive subscribers and those who haven’t engaged with your emails for a long time. This can boost your engagement rates and improve your sender reputation.
Avoid Spam Triggers:
Certain words, phrases, and formatting can trigger spam filters. Avoid using excessive capitalisation, multiple exclamation…
