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14 Day Email Marketing Roadmap: Day 12: Building Relationships With Your Subscribers
Miss Day 11?: Improving Your Email Deliverability
Welcome to Day 12 of our email marketing series!
After discussing technical aspects like email deliverability and performance analytics, it’s time to shift our focus back to the heart of email marketing: building relationships with your subscribers.
Email marketing is not merely a tool for selling products or services; it’s a platform for nurturing relationships with your audience.
These relationships can lead to increased loyalty, word-of-mouth referrals, and long-term customer value.
Here are some strategies for building strong relationships with your subscribers:
Speak to Your Subscribers as Individuals:
Use personalisation to make your emails feel like a one-on-one conversation.
Include the subscriber’s name, reference past interactions, and tailor the content to their interests and behaviour.
Provide Value Consistently:
Each email you send should offer something of value to your subscriber. This could be educational content, a special discount, or exclusive access to resources.
