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14 Day Email Marketing Roadmap: Day 13: Re-engaging Inactive Subscribers
Miss Day 12? : Building Relationships With Your Subscribers
Welcome to Day 13 of our email marketing series!
Today, we’re tackling a common challenge in email marketing: re-engaging inactive subscribers.
Over time, it’s natural for some subscribers to become less engaged with your emails. They might stop opening your emails, or clicking on links, or they may not have made a purchase in a while.
Instead of writing them off, use re-engagement strategies to remind them of the value you offer and motivate them to interact with your brand again.
Here are some strategies for re-engaging inactive subscribers:
Segment Your Inactive Subscribers:
Identify who your inactive subscribers are. You might define them as subscribers who haven’t opened or clicked on an email in a certain period, haven’t made a purchase, or have decreased their engagement.
Send a Re-engagement Email:
Send a targeted email to your inactive subscribers, acknowledging their inactivity and enticing them to engage again.
This could include a special offer, exciting news, or a simple reminder of the benefits they’re missing out on.
