14 Day Email Marketing Roadmap: Day 2: Setting Your Email Marketing Goals
Miss Day 1? : The Importance of an Email List
Welcome back to our second day of the email marketing journey!
Yesterday, we explored why having an email list is a crucial tool in your marketing arsenal. Today, we’ll delve deeper and discuss how to set and define your email marketing goals.
Just as you set business or personal goals, your email marketing strategy needs clearly defined goals.
These goals guide your campaign and provide a yardstick by which to measure your progress and success.
How can you set your email marketing goals?
Let’s explore:
Align with Business Objectives:
Your email marketing goals should align with your broader business goals.
Are you looking to increase website traffic?
Do you want to boost sales of a particular product or service?
Or maybe you want to build stronger relationships with your customers.
By identifying your business objectives, you can then formulate email marketing goals that support these objectives.
Make Your Goals SMART:
