14 Day Email Marketing Roadmap Day 5: How to Create a Sign-Up Form that Converts

Mark Thompson
3 min readJun 13, 2023
Photo by Mailchimp on Unsplash

Miss Day 4? Selecting the Right Email Marketing Platform

Welcome to Day 5 of our email marketing series! By now, we’ve discussed the importance of an email list, how to set your email marketing goals, understanding your target audience, and selecting the right email marketing platform.

Today, we’ll talk about a vital element that helps you grow your email list: creating an effective sign-up form.

Your sign-up form is the gateway for visitors to join your email list. It’s your first opportunity to persuade visitors to connect with you further.

A well-designed form can be the difference between a new subscriber and a lost opportunity.

Here are some tips to create a sign-up form that converts:

Keep It Simple:

A sign-up form should be quick and easy to fill out. The fewer fields you have, the more likely people are to complete it. At most, ask for a name and an email address.

Position It Well:

Place your sign-up form where it’s easy to see, such as the header or footer of your website, at the end of blog posts, or as a pop-up on your site.

Experiment with different positions to see what works best.

Offer Incentives:

Give your visitors a reason to sign up.

This could be a free ebook, a discount code, or exclusive access to valuable content.

This is known as a lead magnet, and we’ll discuss it in more detail later in this series.

Craft a Compelling Call to Action (CTA):

Instead of a simple ‘Sign Up’ button, use persuasive language that encourages visitors to subscribe.

For example, ‘Get Your Free Ebook Now’ or ‘Join Our Exclusive Community’.

Showcase Benefits:

Let visitors know what they’ll gain by subscribing.

Will they get exclusive deals? Early access to new products? Valuable insights or tips? Make it clear what the subscriber will receive.