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14 Day Email Marketing Roadmap: Day 6: Crafting Your Welcome Email
Miss Day 5? : How to Create a Sign-Up Form that Converts
Welcome to Day 6 of our email marketing series! Yesterday, we discussed how to create a sign-up form that converts.
Today, we’re focusing on an important first step after someone subscribes to your list: the welcome email.
A welcome email is the first email a new subscriber receives after joining your email list. This email sets the tone for your relationship with the subscriber and provides an opportunity to make a great first impression.
Here’s how you can create an effective welcome email:
Timeliness:
Send the welcome email immediately after someone subscribes. This is when your brand is fresh in their mind and their interest is at its peak.
Personalisation:
Personalise your email with the subscriber’s name to make it more engaging. Most email marketing platforms offer this feature.
Thank Them:
Remember to thank your new subscriber for joining your list. This shows that you appreciate their interest and sets a positive tone for future communications.
Set Expectations:
