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14 Day Email Marketing Roadmap: Day 9: Automating Your Email Marketing
Miss Day 8?: The Importance of Segmenting Your Email List
Welcome to Day 9 of our email marketing series! So far, we’ve delved into various aspects of email marketing, from understanding your audience to segmenting your email list.
Today, we will explore another crucial component of an efficient email marketing strategy: automation.
Email automation is the process of sending targeted emails to your subscribers automatically based on predefined triggers or actions.
Not only does automation save you time, but it also allows you to send timely and relevant emails, enhancing the subscriber experience and driving more conversions.
Here are some key types of automated email campaigns you can implement:
Welcome Series:
We’ve already touched on the importance of a welcome email.
You can extend this to a series of emails, automatically sent out over the course of a few days or weeks, to further engage your new subscribers.
Abandoned Cart Reminders:
If a customer adds products to their online cart but doesn’t complete the purchase, you can automatically send them a reminder email, maybe even with a small…
