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14 Day Email Roadmap: Day 7: Crafting Compelling Email Content
Miss Day 6? : Crafting Your Welcome Email
Welcome to Day 7 of our email marketing series! We are halfway through this journey.
Having covered topics from setting email marketing goals to crafting a welcome email, it’s now time to discuss a vital topic: crafting compelling email content.
Content is the backbone of your email marketing strategy.
The emails you send out to your subscribers are opportunities to connect, engage, and convert. They need to be well-written, engaging, and offer value to your readers.
Here’s how you can create compelling email content:
Subject Line:
Your subject line is the first thing your subscribers see. Make it catchy, interesting, and compelling enough for your subscribers to want to open the email.
Personalisation:
Consider using your subscriber’s name in the email to make it feel more personal. Also, tailor the content based on what you know about the subscriber’s preferences or behaviour. (segmentation, tracking clicks etc)
Value Proposition:
Each email you send should provide value to your subscriber. This could be in the form of tips, exclusive offers…
