14 Day Email Marketing Roadmap: Day 1: The Importance of an Email List

Mark Thompson
3 min readJun 9, 2023
Photo by Brett Jordan on Unsplash

List Of All Articles in this series: The Ultimate Guide to Building and Monetizing an Email List: A 14-Day Journey

Welcome to our 14-day journey exploring the fascinating world of email marketing.

Over the next two weeks, we’ll dive deep into everything you need to know to build, grow, and monetise your email list.

This series is designed to guide both beginners looking to start from scratch and experienced marketers aiming to fine-tune their strategies.

Each article will shed light on one specific area, sharing actionable tips, insights, and best practices. By the end of this series, you will have all the necessary knowledge to build a thriving email list that connects you with your audience and becomes a valuable source of income.

Day 1

Day one is all about understanding the importance of having an email list.

In today’s hyper-connected digital world, email lists are more important than ever.

Email is not a trend that will fade away; it’s a reliable method of communication that almost everyone uses daily.

So why is an email list so important for your business or brand?

Direct Communication:

Your email list provides direct access to your audience’s inboxes. Unlike social media platforms, where your posts may or may not appear in your followers’ feeds due to changing algorithms, emails land directly in the recipient’s inbox.


When you build an email list, you own it. On social media, the platform controls your account (and all your followers)If it decides to shut down tomorrow, or if your account is suspended, you lose all your followers.

But your email list is yours, regardless of what happens to any platform.

Highly Targeted:

People who subscribe to your email list have expressed interest in your product, service, or content.

They are already warm leads, much more likely to engage with your messages and offers.