Member-only story

3 Marketing Myths People Still Believe- Plus How To Make Sales Today

Mark Thompson
4 min readMay 6, 2023

I thought I’d Smash 3 Myths Today and hopefully show you how you can generate sales over the next few days with little to no effort.

Myth #1 — You Must Build A Funnel

Are you old enough to remember “You are Only One Funnel away”? , total B.S!

I think I can safely say that over the years the majority of my income has come not from funnels but from talking to people.

If you are looking for short term sales and don’t want to build a long term relationship with your subscribers then by all means do the whole, landing page => upsell => upsell => downsell thing.

Customers really love that!!… NOT

If you want a long term relationship where customers return time after time then respect them.

You can generate sales right from the start some people will be primed to buy on day one. Others will need time. All too often marketers focus on one group or the other.

When the time is right for them your customers will buy, not when it’s right for you!

If that happens to be day 1 or day 100 makes no difference. (well the only difference is that they’ll still be on your list on day 100!)

--

--

Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

No responses yet