Published inVenture·PinnedMember-onlyFrom Mundane to Memorable: Harnessing Stories to Boost Your Email Marketing StrategyStories are All around You, You Just Need To Find The Angle — In this article, I will show you how stories are all around you and how you can use them to increase sales One thing I often get asked by people who take my Email Marketing training is “How do I find stories to spice up my emails?” My answer is…Email Marketing4 min readEmail Marketing4 min read
11 hours agoMember-onlyDesigning Effective Email Templates: Best PracticesMost people overlook how important an attractive looking email is. They open the standard template and start writing. But creating appealing email templates is vital to a successful email marketing campaign. However, it involves more than just putting together an attractive design. Your email templates need to be visually appealing…Email Marketing3 min readEmail Marketing3 min read
1 day agoMember-onlyThe Power of Giving Away Free Information When Selling a CourseIf you are selling courses, it’s wise never to forget the words of those well know course creators, The Red Hot Chilli Peppers. “Give it away, give it away, give it away now.” If you are selling online courses, a common question frequently arises — if you give away too…Content Creation3 min readContent Creation3 min read
2 days agoMember-onlyThe Power of an Email List: Selling Ideas and Building TrustA few years ago, I found myself in a unique situation — I had made $2700 in just 6 hours selling a course that was nothing more than a concept. It wasn’t magic or luck. Instead, It was the power of a well-maintained and trusting email list. This experience yielded…Email Marketing2 min readEmail Marketing2 min read
3 days agoMember-onlyEmail Marketing: Key Metrics and IndicatorsUnderstanding whether your email campaign is hitting the mark is crucial to improving your strategy and meeting your marketing objectives. But how do you measure success? Here are some key metrics and indicators that can provide a comprehensive view of your email campaign’s effectiveness. Open Rate The open rate is…Email Marketing3 min readEmail Marketing3 min read
4 days agoMember-onlyWriting Email Copy That Converts: Key Strategies for SuccessSo, you’ve got your email marketing strategy in place, but your conversions aren’t where you want them to be. It might be time to look at your email copy. Here are some strategies for creating emails that grab your reader’s attention and drive them to take action. Speak to Your…Email Marketing2 min readEmail Marketing2 min read
5 days agoMember-onlyRetaining Subscribers: Strategies to Reduce Email UnsubscribesRetaining subscribers is an ongoing challenge for all businesses. While adding new names to your email list is always a positive development, it’s equally if not more vital to keep the subscribers you already have. But how do you reduce the rate of email unsubscribes? Let’s dive into this. Understanding…3 min read3 min read
6 days agoMember-onlyThe Evolution of Email Marketing: Past, Present, and FutureOver the past few decades, email marketing has evolved from a simple, one-size-fits-all mass message into a highly sophisticated, personalized form of communication. Let’s look at the evolution of this vital digital marketing strategy and envision its potential future trajectory. The Beginning: Mass Emails Email marketing’s journey began in the…Email Marketing3 min readEmail Marketing3 min read
May 29Member-onlyStrike Gold in Your Business: A Tale from the Prospector’s NotebookHey there, got a wild yarn to spin for ya. It’s about this dude, R.U. Harby, a gold prospector in Colorado from back in the day. Had himself some good strikes, but then it all dried up. Figured he’d squeezed all the juice he could from the orange, sold his…Marketing Strategies2 min readMarketing Strategies2 min read
May 28Member-onlyThe Tale of Two Email Marketers: Don’t Be Voldemort!Once upon a time, in the vast digital world of email marketing, there were two marketers who went by the names of Steve and Voldemort. These two had vastly different approaches, goals, and beliefs about their roles as email marketers. Meet Steve, The Relationship-Builder Steve, a compassionate and diligent worker, believed in the power…Email Marketing3 min readEmail Marketing3 min read
