AI: The Good, The Bad And The Ugly

Mark Thompson
4 min readMar 4, 2024

How Will You Use AI?

Photo by Mohamed Nohassi on Unsplash

Like most Tech, AI is inherently inert. It just sits there doing nothing until you give it some input.

How people use it will determine if the outcome will be good or bad positive or negative.

The Good

When AI is good, it really can be a game changer.


I fed AI all my sales pages and asked it to suggest improvements, those improvements increased sales.

That’s good!

I fed it a series of emails and asked it how I could improve them, sales increased

That’s good

Course Creation

When I was planning a recent course about using AI as your Virtual Assistant, I asked AI what I should cover.

It came up with a list of topics, that it could then convert into a list of video’s that would cover the topics.

Finally, It took those video topics and created a series of bullet points and scripts I could use if I needed to.

From Idea to course in one day!