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Bad Stuff Happens -Let Adversity Drive Your Business Forward

Mark Thompson
3 min readMay 2, 2023

Over the last 18 years as an Online Marketer, I have faced two major issues that threatened to derail my business.

In both situations, the easiest thing would have been to roll up into a ball and let my business die.

I didn’t

In both cases, I came up with simple solutions that would make my online business stronger.

Adversity 1: The Google Slap

At one point, I had hundreds of websites and millions of pages indexed in Google, these pages were earning me $400 a day on average with Adsense.

Life was good!

Then overnight, it dried up.

Google had delisted all my sites. I went from $400 a day to around $10 a day.

It was devastating.

At this point the sensible thing would be to have packed it all in, instead, I decided to start over and do something I never wanted to do, build an email list and do email marketing.

My lesson had been a simple one, own as much of your business as possible, from that day forward, I was in control, and I was building an asset.

One the next few years, I built an email business that create a geat income and allowed me to live in a certain…

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Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

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