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Become A Content Detective

Mark Thompson
3 min readOct 10, 2024

Your Content Holds The Clues for Your Future Success

What do you use your content for?

Getting followers?

Turning followers into subscribers?

There is so much more you can do with your content. Evertywhere there are clues to which content will resonate with your audience and help you find what will work.

Here is how you can find those clues and use them to build a better online business.

Research What Is Popular With Your Audience

Content that works on one channel will usually work on another. Understanding what interests a broader audience can equally work in a different format.

An article that got traction on Medium might also work on YouTube or Substack.

The same works in reverse. A YouTube video might be the basis of a successful article, and a successful Substack newsletter might resonate with your audience on Medium.

Look at these two pieces of content from 12 years apart:

The Video is the 2nd most popular video I’ve created and the article is the 2nd most popular article… coincidence?

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Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

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