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Blogging Isn’t Dead — It’s Just Evolved
Blogging is very much alive but the way you should be using it has changed, Google should no longer be your focus… here is why and what you should be doing in 2025.
I am sure I’ve mentioned this before, but many years ago, I had hundreds of blogs and over 1 million pages on Google. That changed because Google clamped down on autogenerated content (this was long before AI!)
Later, I had a few blogs ranking on the front page of Google, getting loads of traffic each day, but Google added lots of “rubbish” above the listings, so the front page wasn’t very useful anymore.
Recently, they started prioritising supposedly helpful content from Reddit and similar sites; I say supposedly helpful content because a lot of it is blatantly wrong.
Here is what you should do.
With so many outlets for your content, many wonder whether blogging is still worth it. Social media giants dominate, SEO feels less impactful, and the golden age of blogs seems like a distant memory.
But the truth is, blogging isn’t dead-it’s just evolved.
And if you adapt, it can still be your most powerful tool for driving traffic and promoting your ideas, offers, and newsletters.
So far two days into the new year I’ve made 2 sales from content I wrote back in early to mid 2024, If blogging was dead that wouldn’t have been possible.
Here’s the twist, the key to successful blogging today is no longer about gaming SEO algorithms.
It’s about leveraging platforms you already use like social media and newsletters to bring people to your blog, and to use your blog a space you control to send readers in the other direction.
Let’s look at why blogging remains relevant and how to make it work in 2025 and beyond.
