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Blogging Isn’t Dead — It’s Just Evolved

Mark Thompson
5 min readJan 2, 2025

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Blogging is very much alive but the way you should be using it has changed, Google should no longer be your focus… here is why and what you should be doing in 2025.

I am sure I’ve mentioned this before, but many years ago, I had hundreds of blogs and over 1 million pages on Google. That changed because Google clamped down on autogenerated content (this was long before AI!)

Later, I had a few blogs ranking on the front page of Google, getting loads of traffic each day, but Google added lots of “rubbish” above the listings, so the front page wasn’t very useful anymore.

Recently, they started prioritising supposedly helpful content from Reddit and similar sites; I say supposedly helpful content because a lot of it is blatantly wrong.

Here is what you should do.

With so many outlets for your content, many wonder whether blogging is still worth it. Social media giants dominate, SEO feels less impactful, and the golden age of blogs seems like a distant memory.

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Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

Responses (136)

What are your thoughts?

This article mirrors what I've been doing since 2018. The only thing you didn't mention is posting on multiple platforms for greater exposure. For example, I post on Medium.com and on Substack.com., then I record them and make videos out of them. My subscriptions continue to grow weekly.

220

Social media is the new SEO.

We have moved from search engine optimization to search everywhere.

120

Have been thinking of refreshing a few old blogs I have. Maybe now they are more relevant.

103