Boost Your Business With This Simple Strategy

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Change is constant in business, but improvement is often difficult

What if there was a quick, easy way to improve your results? what if you could create a process you could apply time after time?

Success is often not about big data or big budgets. It’s about having the right process.

Let’s take a page from Rich Schefren’s book. He’s got a role at Agora and his methods are worth paying attention to. What’s interesting isn’t the size of the data he’s dealing with, but how he uses it.

Following a similar process could make a real difference in your business.

Analysis

Here’s what Schefren does:

First, he checks out more than 500 different product offers. He looks at how many are selling, where the buyers are coming from, and how much they’re spending. He also takes a look at how well different upsell techniques are doing.

Next, he takes time to study the best-performing product descriptions. He tries to figure out why they’re doing so well and what he can learn from them.

After a short break, it’s back to work. Schefren then spends around 90 minutes looking at the results of a whole bunch of split tests from the week before. He trys to learn something from every test, then puts these lessons into a form that other people can use.

So, here’s a simple five-step process to follow:

1. Look over your product offers.
2. Look at conversion rates, sales, where your customers are coming from, and average spend.
3. Check how well your product descriptions are working.
4. Run some split tests and see what the results are.
5. Learn from your data.

By doing these checks regularly, you can only get better.

What’s next?

Make sure you’ve got Google Analytics running and set up some key goals. Always use a unique link when you share something — Google’s UTM tool can help with this.

Plan your “messages” and use them across all your content. Check what’s working and do more of it, dropping what’s not working.

Regularly try out new product descriptions and compare the results.

For example, a small change to a sales page led to a 43% jump in sales. That’s the power of making small, data-driven changes!

Focus

Another part of this approach is about focus.

You might want to cut down the number of lead magnets you use to just a couple. You can always keep the old ones in reserve for people who ask for them.

There might be some bumps in the road as you change things, but it’s a step towards a better business.

When it comes to success, the journey can be as important as the destination.