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Communication — Lessons from Star Trek for Content Marketers
I used to love Star Trek -the original series, to be specific.
There’s something iconic about Captain Kirk barking, “ Uhura, open a communication channel to the Klingon Battle Fleet. “
Even now, the thought sends a little shiver up my spine.
But while Kirk had his moments, the best quote about communication in the Star Trek universe comes not from James Tiberius Kirk but from Captain Jean-Luc Picard:
“Communication is a matter of patience and imagination.”
As you read this post, think about how you can monitise your expertise and communicate it to your audience. This will help
Now, if you’re a content marketer or anyone who needs to connect with an audience, let those words sink in.
Because communication is at the heart of what we do, 90% of content marketers couldn’t communicate effectively if their lives (or Tribbles) depended on it.
