Member-only story

Content + Communities = Win

Mark Thompson
7 min readJan 16, 2024

How Communities Help You Continue The Conversation

Photo by John Cameron on Unsplash

I suspect that over the next 12 months, you’ll hear more about communities and less about newsletters as the next logical step in your business.

2023 Content => Newsletters

2024 Content => Communities

Like Newsletters, communities are nothing new, I had my first community back in 2006. It was amazingly successful and grew to 1,300 members paying $27 per month.

I’ll let you do the math on that, it will make me cry if I do it as I closed it down to focus on building courses… (see, I am an Idiot!)

Since then, I have run various communities, and they are my favourite thing about online marketing.

Let’s look at things you need to consider before you set up a community.

Communities Continue The Conversation

After I post this article today, I’ll make a post in my Inner Circle about it; I’ll drop additional ideas and tips and the members and I will no doubt come up with more ideas about how to build successful communities.

You see, communities are a two-way ongoing conversation with people of various skills who combine to create something better. We all learn from each other no matter our abilities.

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Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

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