Content: Idea + Angle = New Content

Let’s think about where content comes from.

There is very little original thinking. For example, here are two ads 106 Years apart, Gillette and the Dollar Shave Club, both offering a free trial for their razors.

So, how can we create content that is different from other people?

With so much content being published daily, there is bound to be a crossover.

A couple of months ago, a well- Twitter (Never X!) content creator accused another of plagiarism.t took less than 3 hours for others to post the EXACT content that the so-called original poster was claiming as his own from another source five years previously.

You are going to have to find an angle.

Content is what will drive your business, from a Facebook ad that earns $130K a day (yep, I saw that today) to a tweet that gets you your first subscriber. It’s all content, and it is at the top of every funnel, no matter how simple or complicated.

But with so few original ideas, where does content come from??

Whenever I do an email marketing cohort or coach people on building a business, I…