Content Marketing: How To Build Momentum
Build Momentum, and everything else falls into place.
What is Momentum?
Good question! For me, it’s striving for growth and success; the more momentum you build, the closer that success is.
Eighteen months ago, I was happy posting on Twitter, building an email list and selling my courses. I had momentum, and life was easy.
I’d write and schedule four tweets each day, two emails a week, and that was it—job done.
We all know what happened to Twitter, so I left and started over.
Zero Momentum…
Starting From Scratch
My process for building momentum and starting a new business has remained the same for twenty years.
- Decide on my new “Hub” (where I’ll publish your content)
- Research what works
- Decide on My Offer
- Plan for the next six months
- BUILD A HABIT
All that should be straightforward apart from the last one, and it’s the most important.
How To Build A Habit?
I decided to use Medium as the hub of my new business, so I needed to build a writing habit. I won’t…