Content Marketing: How To Build Momentum

Mark Thompson
3 min readSep 11, 2024

Build Momentum, and everything else falls into place.

Image by Midjourney

What is Momentum?

Good question! For me, it’s striving for growth and success; the more momentum you build, the closer that success is.

Eighteen months ago, I was happy posting on Twitter, building an email list and selling my courses. I had momentum, and life was easy.

I’d write and schedule four tweets each day, two emails a week, and that was it—job done.

We all know what happened to Twitter, so I left and started over.

Zero Momentum…

Starting From Scratch

My process for building momentum and starting a new business has remained the same for twenty years.

  1. Decide on my new “Hub” (where I’ll publish your content)
  2. Research what works
  3. Decide on My Offer
  4. Plan for the next six months
  5. BUILD A HABIT

All that should be straightforward apart from the last one, and it’s the most important.

How To Build A Habit?

I decided to use Medium as the hub of my new business, so I needed to build a writing habit. I won’t…

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Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit