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Create Just ONE Offer — This Works
I use two cafes in town when I fancy grabbing some breakfast. The first has a long menu, with everything from three kinds of eggs benedict to multiple variations of fried breakfasts. There have to be over 40 options on that breakfast menu.
The other cafe serves Churros, an English breakfast, cheese on toast, and the old Spanish favourite, “Pan Con Tomate,” which consists of Bread, tomatoes, and olive oil.
Which one do I use 90% of the time?
The one where I don’t have to think about what I want.
In online business, it’s no different.
Many entrepreneurs struggle with the urge to offer too much, believing that more options equal more opportunities. I’ve been there. I’ve had four courses, a community, and coaching all for sale at the same time. It was a mess, and my sales suffered because of it.
Simplicity, clarity, and the confidence to present just one well-crafted offer can transform everything-from how you market, to how you sell, to how your customers experience your business.
