Create Your No Brainer Offer
Get the ball rolling with an offer they can’t refuse
The first offer a new potential client sees from you should be an absolute “No Brainer”
It should be an offer that separates the tyre kickers from the genuinely interested. The key focus shouldn’t be to make money but to identify which customers are happy to purchase online. The last thing you want is a list full of people with no way or desire to buy from you.
Look around you. Everyone reading this content (and hopefully your content) has paid Medium at least $5. This means they have a way to pay and are happy to pay online.
This is important for people trying to make an online income, and it shouldn’t be overestimated.
In the past, I’ve often created 70 or 80% off offers for my best courses so that new customers can see the value of what I have to offer without paying full price.
This approach usually leads to more purchases of my other courses.
But times are changing, and content is becoming the new course, so it’s worth moving with the times and using premium content as a no-brainer offer.
One of the best promotions I ever saw was Andre Chaperon offering a free copy of his original Autoresponder Madness in the month leading up to the launch of his latest…
