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Curiosity + Permission Based Marketing =The Perfect Match
It’s time to “Tickle” the Information gap
Have you ever wanted to build a simple email system that works and leads the reader through an education process until they raise their hand and say… Please sell to me.
Curiosity
You generate curiosity by “tickling” the information gap
“How 3 simple emails generated over $10k in sales in 24 hours”
The headline grabs attention, and the body of your article delivers a step-by-step guide.
Permission Based Marketing
You need to take a leap of faith here. Most sales don’t happen until after 90 days and numerous points of contact.
So don’t try to sell until the subscriber has given you permission.
The best way to do this is to ask for permission at regular intervals.
“Would you like to learn more about the 3 emails that made 10K”
This way you are marketing to people who WANT to know about your offer.
The ones that aren’t yet interested continue to get regular emails that educate, inform and entertain.
When they are ready to buy, they are still on your list and not unsubscribed.
I’m Mark Thompson and I love teaching content and email marketing
