Defining Your Offer — Don’t Get This Wrong!

The one thing that marketers repeatedly get wrong is their offer, which is unfortunate because it’s the most important part of their business.

Your offer ISN’T your product.

Whether you are a course creator, affiliate marketer, building a service business or creating a blog, you must know what your “Offer” is.

Why should I or anyone else give you my money?

What have you got that makes you stand out?

Know Your OFFER.

People don’t want what you think they do!

Yesterday I went out and bought 3 lightbulbs, there were perfectly good light bulbs available for €6 so why did I spend €32 on 3 lightbulbs?

Both sets gave me what mattered …light at the flick of a switch.

If the question was do you want something that will provide light at the flick of a switch then the first set was perfect, that was the offer it had.

BUT the second set not only offered me light at the flick of a switch it also offered me a broad range of different colours to fit every mood, and it offered me the possibility of turning my lights on and off with voice commands.

The first set never had a chance.