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Do You Understand What a Niche Is?

Mark Thompson
2 min readAug 9, 2024

Most people are missing out by not understanding what a Niche is.

Photo by Craig Whitehead on Unsplash

The Image above makes sense if you understand what a niche is.

Most people fail to understand their niche and who they should target.

For example, look at the image below.

Who are they targeting?

No, They Aren’t Targeting Victorian Witches!

Most people will immediately answer; they are targeting people who are interested in whether they were Victorian witches in the past.

Wrong.

They are targeting people who are interested in the more esoteric things in life such as Horoscopes and crystals.

This is what you should do as a writer or content marketer.

Don’t just target the obvious audience spread your content out (like and umbrella) and cover related niches and people who may be interested.

For example, I am selling a course on writing emails that convert readers to buyers.

It’s for email marketers…

But it’s also for that small business on your high street that is building a list for their weekly offers; it’s for the…

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Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

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