Don't Write Like A Robot

Avoid the trap most content marketers fall into.

Image by Midjourney

We all do it at one time or another: We sit down to write and churn out content we think people want to read.

We don’t think about the person who will read it, and we don’t think about making it enjoyable and entertaining for them to read.

We end up with dry boring content.

It’s time to write like a human!

How To Create Entertaining and Engaging Content

The simple way to start to engage your audience is to treat them like friends.

You would never sit with friends and say things like:

“ Here is how to Skyrocket Your Income”

(at least, I hope you wouldn’t.)

You’d start by giving context, and the back story.

Hey, you’ll never guess what… There I was writing away like I normally do, you know, clickity clackity , clickity clackity and I thought to myself I’ll try something different,….

You would build a story around what you did and how you got success.

Before you start to write, imagine yourself in a bar with some friends and think about how you would communicate with them.