Easy Marketing — Audience + Offer

Don’t let people fool you, online marketing is easy if you stick to a few simple rules.

The simplest is that you only need to focus on two things and when you do that all the confusion and complications go away.

Your Audience & Your Offer

Your Audience

Your audience can come from anywhere you want, Twitter, Facebook, Instagram, Youtube, Reddit, Pinterest, etc.. but the secret is to Pick ONE Audience.

I’ve chosen you as my audience, (Hi nice to meet you, I’m Mark) in the past I’ve used Facebook and Instagram to build huge audiences but to be honest there are just too many distractions there.

Sometimes Facebook is like shouting to a friend in Row Z of a stadium when you are in row A.

Once you have settled on an audience publish relevant content every day.

Today may not be the day I hit a hot button for you but by providing content daily it will happen at some point. When that happens you may want to check out some of my free guides or reports.

Then we can deepen the relationship (not creepy at all!)

Your Offer

Don’t treat your audience like a cheap date! By that I mean don’t try to sell to them straight away.

Prove your value to them, then and only then show them what you have to offer.

If your offer aligns with their goals you will have a customer for life, and why wouldn’t it if you’ve been putting your best content out there?

Your audience knows the value you bring, they’ll know what to expect from your offer,

TLDR: Put your best content in front of your audience day after day, create true fan’s and show them what you have to offer once they know your value.

This is the difference between 1 sale and 20 sales,

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