Email Marketing: Be A Smooth Operator

Are You a Smooth Operator or a Chaotic Creator?

Photo by Erik van Dijk on Unsplash

What is life as an email marketer really like?

It’s often difficult to find a metaphor that realistically converys what It’s like to create emails on a regular basis.

On the surface, it looks so simple.

You build a list and you send emails, but behind the scenes there is a lot of systems coming together working in perfect unison to bring the results you need.

The Swan On The Lake

I often think that email marketing is best represented by a swan crossing a lake.

The swan looks so calm and smooth as it glides along.

But if you could see underwater, you’d realize there’s a lot of work going on.

That’s what email marketing is like: it might seem straightforward on the surface, but there’s plenty of action happening behind the scenes.

The main players are automation, segmentation, and conditional content.

Automation: The Engine That Drives Your Business

First up, let’s talk about automation.

Automation is like the swan’s powerful legs that keep it moving. It’s what gets your emails to your…