Email Marketing: Key Metrics and Indicators
Understanding whether your email campaign is hitting the mark is crucial to improving your strategy and meeting your marketing objectives.
But how do you measure success? Here are some key metrics and indicators that can provide a comprehensive view of your email campaign’s effectiveness.
Open Rate
The open rate is the percentage of recipients who open your email. This metric is an essential gauge of how compelling your subject lines are and how well your send time aligns with when your audience will likely check their email.
A low open rate might suggest you need to tweak these factors.
However, A word of warning, Open Rate can’t be relied on and should be regarded as an indicator, not a key metric.
I tend to regard it as a vanity metric
Click-Through Rate (CTR)
The click-through rate is the proportion of email recipients who clicked on at least one link within your email.
This metric indicates how effective your email content is at sparking interest and motivating action. If your CTR is low, you may need to reassess your content’s relevance or the positioning of your links.
Conversion Rate
