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Email Marketing — Stop Leaving So Much Money On The Table!

You’ll be shocked by how much untapped income is in your list.

Mark Thompson
3 min readMay 16, 2023

Yesterday I was doing some work inside my Email Service Provider and I started to wonder about how much money I could possibly earn from my list.

So it was time for some simple math.

With 2100 subscribers on my list and products that would cost $440 if you were to buy them all, my list value was potentially $924,000 (another 172 subscribers would make that $1m)

With sales from that list in the past 16 months of $164560 worth of products, that leaves me with $759440 in potential sales.

Now obviously I am not going to convert at 100%, but 10% of that outstanding value is very possible in the next quarter.

So how do we make $75,000 in the next quarter?

We’ll use the tools our Email Service Provider gives us.

The Tools We Need.

We need 3 “tools” that are supplied by all good Email Service Providers

Automations, Segments and Conditional Content

Automations:

When someone clicks a link or takes another action, such as requesting a free report, we can use Automations to…

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Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

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