Email Marketing: The Myth of Engagement

It’s time for a bit of clarification.

I got asked the other day in one of my communities:

“ Mark, you mentioned in a PDF the other day about putting a clickable link in EVERY piece of content we write.

Do you mean start pitching offers to subscribers from the off, before any relationship has been built?

Cheers.”

IMPORTANT NOTE:

What follows here applies to what I’ll call a main list or a general list… not to a list you build just to promote specific niche products; you can still do that with 5–7 emails.

Remember, with niche products, you promote a specific product that fills a specific need.

With a main/general list, you promote yourself front and centre, and any products are secondary. It’s the best way to promote your own products or products you highly recommend from people you trust and respect.

I hope that makes sense.

There are two aspects of email marketing at work here.

The first is pretty straightforward. You are in this business to make money, so you need to ensure that you actually create offers and promote them. If you are sending out an email, then include a link to a product, preferably your own.