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Five Questions Every Marketer Needs To Answer
Before you do anything, answer these questions
You can have the best offers in the world, but you need an audience to make a sale!
It’s a classic mistake: create a fantastic offer, launch it and get… tumbleweeds.
I don’t know anyone who hasn’t made this mistake in the early stages of their careers, so pay attention, and it won’t happen to you.
Here are the five questions you must answer before creating offers.
Who Is Your Audience
Who is the one person you are creating your offer for?
What is their name, age, gender? What are their worries? What keeps them awake at night? What’s stopping leading their perfect life?
Luckily for us, no one is unique. Where there is one person, there are thousands of others.
Where Is Your Audience
Where can you find your audience online? Facebook? Medium? LinkedIn? Instagram?
Work out where your audience will be when they check social media and start an account there.
What does your Audience need to hear to be interested in what you have to say?
This is self-explanatory: what do you need to post to attract your audience's attention?
