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Forget Marketing Funnels, Try The Tofu
No, not that TOFU!
You are probably thinking, “What The hell Are You Talking About, Mark?”
Funnels, forget about them they are a clever construct marketers use to sell software and courses.
If you have three pages and link them together, that’s a funnel. It’s nothing complicated and nothing that should stop you from progressing your online business.
Let’s agree to forget funnels and think about “Tofu”, “Mofu” and “Bofu”
Top Of Funnel (Tofu)
Middle Of Funnel (Mofu)
Bottom Of Funnel (Bofu)
Thinking of funnels in this manner makes the whole concept much easier. Let me show you.
TOFU — Top Of Funnel — Traffic Acquisition
This is your traffic acquisition. Where does it come from, and where do you want it to send it?
All those sources of traffic are your Top of Funnel. Now it’s up to you to decide how to engage and educate the traffic you get.
MOFU — Middle Of Funnel — Engage & Educate
Now you have your Traffic, it’s time to educate them and engage with them, show your authority and help them to ask and answer the questions they need to answer before taking up your offer.
