From Content To Community

Mark Thompson
3 min readOct 4, 2024

How To Build A Loyal Audience

Photo by Priscilla Du Preez 🇨🇦 on Unsplash

Does your content stand alone and lonely, or does it help to build engagement and community?

Do people interact with your content and reach out to you or comment regularly?

Or do they simply glance at it and move on to the next distraction?

If your content fails to build engagement, this article is for you.

Build Engagement

If you’ve been reading my articles for a while, you’ll have noticed that I’ve started to stray away from my usual mix of content marketing and general marketing into more esoteric subjects.

Just yesterday, you saw me tell you to try running with scissors once in a while!!!

In recent weeks, I’ve also talked about happiness and unpacking storage boxes, among other things.

This is partly to scratch an itch and write about what I feel like writing about and partly to let you see the more human side of me… yes I am real!

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Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit