Give Away The Farm

Mark Thompson
3 min readJun 26, 2024

It’s The Strategy That Works

Sort of American Gothic , Image by Midjourney

A few years ago I put together a series of 5 videos that showed people how to use Activecampaign to automate their Online Business.

I gave it away. No optin, no registration needed.

Prior to that, I sold a course that covered the same topic.

The course earned me around $5,000

The free videos have so far earned me almost $60,000 and continue to earn me commission every month.

Giving away the farm works!

Giving away everything you know about a topic works. It will earn you more money than being secretive and selling the method.

But Mark, How can I make money if I give everything away for free? I hear you cry.

You make money by helping people Implement (or by people Implementing)

Take the example above.

I created the five videos and showed everyone exactly how I used Activecampaign to set up an automated email system.

All they needed to do was to have an Activecampaign account. I gave them a link to a free account… that was an affiliate link. I’ve earned $300 — $2200 monthly since I launched that course.

(some people have big annual accounts that pay a lot of commission once a year).

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