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Give Freely — Grow Rapidly
Ask yourself, does the online world need yet another course?
As the Red Hot Chili Peppers famously sang,
“Give it away, give it away, give it away now.”
This might sound counterintuitive for anyone selling online, but it’s the secret sauce for many successful online marketers.
So, here’s a bold New Year’s resolution for you: embrace generosity in your business.
Give away valuable content freely and watch how it can transform your audience and your sales.
If that makes you uneasy and you are wondering if it’s a good idea, try it!
“But won’t giving away too much mean no one will buy my course?
You’re not alone in thinking this. This question pops up frequently among creators.
The surprising answer?
Giving away value builds trust, authority, and connection, all key ingredients for a thriving business.
One thing people don’t realise is that if you start to give away what you’d normally add to a course you can then help people to IMPLEMENT what you’ve just taught them … that’s where the real growth potential is.
