Here Is Why You Should Adopt A “BAYG” Strategy

Mark Thompson
1 min readNov 9, 2022

Firstly, you are probably wondering what BAYG is? Simple, it’s BUILD AS YOU GO

There are 2 ways you can build your online business.

Method One — Complete Then Launch
• Create a plan
• Build everything step by step
• Launch

Method Two — Build As You Go
• Create the absolute minimum needed
• Launch
• Test and Improve

Online careers are littered with projects that adopted method one. Days weeks and months are spent creating the perfect project only for the enthusiasm to run out before they’ve launched.

When building as you go the smallest of wins can fuel your enthusiasm, and spur the project on.

I launched a new BAYG Project earlier this week, it took less than a day to write everything.

At this stage, it’s a free report and mini-course, in 3 months’ time it could be a course, a membership, or a coaching program, and the data will tell me what direction to go in.

(You can find (currently free) Your First Thousand at: https://makemarketingsimple.gumroad.com/l/first-thousand)

Test Test Test

When you launch your BAYG project your focus should be on rolling out the basics and then testing how it performs.

Test the copy, test the headlines, test the calls to action, and test how you attract your audience.

If it can be tested and measured.. test it!

Read this post and more on my Typeshare Social Blog

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Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

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