How I Cracked the Viral Code (3 Times in 1 Month)

I have never gone viral for anything in 20 years; my articles and content have just plodded along, getting similar amounts of views and performing ok, and I am ok with that.

In the past four weeks, I have gone “Viral” three times: two articles and one video. In each case, I approached the content in a very specific way, which is what we’ll look at today. I’ve added a video below so that you can replicate my entire process.

*Viral is probably the wrong term, but it’s worth using it.

Let’s define Viral.

I suppose before we start, we should consider what I mean by Viral.

Regarding my recent content, I classify viral as, “content that performs significantly above the norm.”

So if my videos get 100 views usually, one that gets 1000, I would consider Viral.

If the normal number of reads is 1000, then 10,000 could be considered viral.

The Numbers

Let’s look at some numbers and how I’ve ensured I start to go viral more often.

The image below is two articles I published on Medium.

Usually, I expect 100–200 impressions and 30–70 reads on an article. Occasionally, I may have an article that gets to…