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How to Build an Email List with Substack

Mark Thompson
3 min readDec 12, 2024

Are you fed up trying to build an email list with funnels and lead magnets? I know I am, which is why I am using Substack to build my list.

In fact, with Substack, you can start growing your subscribers without lead magnets, fancy funnels, or spending hours chasing traffic. I’ve been using Substack for six months and now have over 1,800 subscribers, generating a consistent $1,000 a month by keeping things simple.

Here’s how I do it.. follow these steps, and you’ll do it as well.

Substack Notes: The Secret to Subscriber Growth

One of Substack’s standout features is Substack Notes. Think of it as a social feed for sharing bite-sized content. Here’s the magic: when someone who isn’t subscribed to your newsletter sees your note, there’s a big orange “Subscribe” button attached to it. If they like what they see, subscribing is just one click away.

What should you post in Notes? It’s simple: repurpose what you already have. For example, I often take a highlighted section from one of my Medium posts something that resonated with readers and drop it into Notes. It’s quick, easy, and surprisingly effective. Some posts might only get a few likes or comments, but others take off, bringing in new subscribers daily.

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Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

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