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How to Build Your Audience Without Spending a Fortune on Ads

Mark Thompson
4 min readDec 4, 2024

Have you ever felt like building an audience today is like trying to climb Mount Everest in flip-flops?

It used to be so much easier. Back in the day, you could throw a couple of dollars at ads and see thousands of new followers, subscribers, and buyers roll in. I remember building an audience for less than 1 cent a click a few years ago.

Now?

Social media platforms have grown smarter, stingier, and much more competitive. The days of $1 ads guaranteeing sales are long gone.

But here’s the good news: you don’t need a big budget to build an audience. You need a strategy.

I’m here to tell you that it’s possible to grow without spending a fortune, and I’ll show you how.

Why Ads Are Overrated

First, let’s get something straight. Ads aren’t bad. They’re just not the golden ticket everyone thinks they are.

Without a solid foundation, even the most expensive ad campaign won’t deliver.

Too many people dive in to ads without having a back end that will convert, big mistake.

What you really need is attention and there are ways to get it without draining your wallet.

Leverage the…

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Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

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