How to Create Articles That Get Read

Mark Thompson
3 min readDec 2, 2024

Hey, you are reading this article, so what I am about to say works!

Writing content that gets read is about connecting with people, drawing them in, and keeping their attention until the end.

How do you do that?

How do you write something people want to read?

Let’s have a look at what I do.

Start with Research

Every great article begins with understanding your audience.

What are they searching for?

What topics are they enthusiastic about?

Why not ask them…

If you get questions, answer them, expand on those answers, and create articles.

One other trick is to look at what’s trending in your niche.

Dive into popular platforms or communities and YouTube and take note of what’s getting traction.

Are there particular headlines that jump out? Topics that keep resurfacing?

For instance, if you’re writing about email marketing, spend time looking at what others are publishing.

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Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

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