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How to Engage Your Audience -Part 1 — Delivering Value That Lasts

Mark Thompson
2 min readOct 31, 2024

A three-part series on engaging with your audience

It’s time to try something different. There are three elements to engaging with an audience Value, Entertainment and Empowerment.

I wrote about this in yesterday's article, “Structure your content to provide value first, then entertain, and finally empower.”

After hitting publish, I thought I should have broken that down as creating a part email sequence that tackled every aspect or series of articles could be incredibly powerful.

So I’m here to remedy that.

Over the next three days, I’ll address each element and break it down for you.

Introduction to Value

Engagement begins with value.

Readers stick around when they’re getting something useful, something they can apply in real time to solve problems, reach goals, or just improve their day-to-day lives.

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Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

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