How to Grow and Monetise a Newsletter

Mark Thompson
4 min readNov 21, 2024

It maybe easier than you think!

If you’re wondering how to turn your newsletter into a consistent income stream, go grab a coffee, and I’ll give you some ideas.

In this guide, I’ll share the process I’ve used to generate over $1,000 from my newsletter last month. This strategy focuses on growth, engagement, and monetization without resorting to hard sales tactics.

I use Substack for my newsletter, but what I’ll show you isn’t dependent on the platform.

Growing Subscribers

Substack offers a variety of tools to help you grow your audience organically.

One of the most effective is the Notes feature, which acts like a social hub for connecting with other creators and potential subscribers. However if you use another platform just pick a short form social media platform such as Threads, Instagram of Bluesky and use that and add a link to your newsletter in your profile.

Here’s how I use Notes/Social media effectively:

I post 1–2 Notes each day, sharing helpful advice and insights from my experience. These Notes provide immediate value and are trying to help position me as a trusted expert in my niche.

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Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

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