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How to Know Who Your Target Audience Is (Even if You’re Not 100% Sure Yet)
This Might Be The Most Important Article I’ve Written This Year
If you’ve ever stared at the screen wondering, “Who am I even writing this for?” you’re not alone.
A reader asked me recently:
“Great tips, Mark. But how do we know who our target audience is?”
It’s a fair question. Most advice tells you to “define your niche” or “create an avatar”
But that can feel vague or even forced when you start. I don’t think I’ve ever gone into a niche knowing who my audience is, and I’ve never created an avatar.
Here’s a more straightforward way to figure it out without getting stuck. I use this method every time I enter a new niche.
Who Is Your Ideal Customer?
Start here.
Imagine one person who would get real value from what you share. They’re not just browsing, they’re looking for answers, maybe even a breakthrough.
