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How To Retain Subscribers and Followers
It’s easier to keep existing followers than find new ones!
As a Content Marketer or Email Marketer, attracting new subscribers and followers should be your priority.
However, retaining these followers and subscribers is an equally important, if not more challenging, battle.
With email marketing, a high unsubscribe rate can significantly undermine your email marketing efforts.
Let’s not waste all the effort of getting followers and subscribers, so let's look at some retention strategies.
Understanding Your Audience
Before delving into retention strategies, it’s critical to understand your subscribers.
- What attracted them to you in the first place?
- What value do they seek from your content?
- What do they expect from you?
Understanding your audience allows you to craft relevant content that resonates with them, reducing the chance of them focusing on your competitors.
Are you delivering what your subscribers expect?
Deliver on Promises
When subscribers sign up, they have expectations based on the promise you made, whether it’s exclusive deals…
