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How to Track Your Article Performance (It Matters More Than You Think)

3 min readApr 24, 2025
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So you’ve published your article. Great!

But now what?

Most people either obsessively check stats daily or forget about the article entirely. Neither approach will help you grow strategically.

Here’s a simple system for tracking article performance. It’s exactly what I use, and it will help you spot the winners over time and create more.

(If you’ve bought The Article Funnel Blueprint, I’ve added a Bonus video and tracking spreadsheet to download that shows you each step)

Medium's stats already include everything you need; track the highlighted areas on the schedule I’ve laid out below.

1. Use A Tracking Spreadsheet

Create a simple spreadsheet, the basics you need are:

Article title
URL
Topic
Notes
Wordcount

Each day you write an article, add it to the spreadsheet, and then you need to…

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Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

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