How To Write Content That Gets Read
My Birthday Gift To You
It’s my birthday today, so I want to give you a little something. (If the King of England gets to do a Birthday message, why not me!)
Here is how you write content that gets read.
For years, I have used these exact same methods for writing emails, and they work just as well for content.
The secret is to create multi-layered content
Creating multi-layered content will take your content to the next level and make it stand out and get read.
Creating multi-layered content is not so much about the words you write but the images you create in your reader’s mind.
The section below is from Email Infotainer, my guide to writing emails that convert to sales. In this section, I discuss how layering is central to successful emails.
Layering.
Successful emails are more than just a collection of words on a page.
They contain varying elements that, if done correctly, will promote a response from the reader.
I find the best way to write an email is to divide it into layers and then combine the necessary layers.
