How To Write The Perfect Lead Magnet
Disclaimer: I lied, you will never create the perfect lead magnet. However, I’ll help you to get closer!
Start By Questioning Yourself
Ask yourself what your audience needs (not wants!), their pain points, and what keeps them awake at night?
Which of these issues can YOU help with?
Once you have answers to these questions, create a lead magnet that focuses on fixing one problem.
NOTE: The most significant issues I’ve found when analysing hundreds of lead magnets is that they are either too long or they are purely theoretical and don’t offer any practical help.
Keep your lead magnets to 5–10 pages and offer practical advice
Deliver Actionable Information
Your lead magnet should deliver some actionable information that allows the reader to take action and see results. When your audience has read the lead magnet, they should be able to improve their situation and have an action plan.
This proves to them you can help.
Keep The Information Relevant to Your Offer
Keep your information relevant to your offer. There is nothing worse than showing how to relieve back pain in your lead magnet then trying to sell a headache cure… UNLESS you…
