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How You Can Build Funnels That Convert

Mark Thompson
5 min readMay 14, 2024

There is More to Funnel Building Than You Think

Image By Midjourney

Welcome to My TED talk, Pull up a chair grab a coffee. I’m going to lecture you for 5 minutes.

At the end I promise you will be able to create a funnel that will be life-changing, it’s up to you whether you follow through!

Here is one of my qualifications... Funnels work

In this article, I’ll take you through the journey you should be building for your audience, and remember…

Relationships BEFORE Transactions

1) Focus On ONE Offer

Contrary to popular belief, a lead magnet isn’t only there to gather subscribers.

It’s a road map for your audience, It tells them what you want them to do next. In most cases, this will be to read the welcome sequence.

The lead magnet MUST sell the idea that the email sequence builds on what is in the lead magnet.

Your whole funnel should focus on ONE offer.

Too many marketers make the mistake of trying to give people access to all their offers.

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Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

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